The objective of the Victoria Floral Artists Guild is to share knowledge and experience and to develop skill and creativity in all aspects of floral design.
Members learn through floral demonstrations, workshops and special guest presentations. Programs are broad in scope, ranging from traditional and contemporary design to land art, art interpretation, duo designs, collages, Haute Couture floral jewelry, and Ikebana.
For more than 60 years, the Victoria Floral Artists Guild has flourished providing knowledge and inspiration to hundreds of creative individuals who love floral design.
The Victoria Flower Arrangers Guild as it was known until 2015 when the name was changed to the Victoria Floral Artists Guild, originated in 1949 when twelve individuals formed a Judging and Arranging group within the Victoria Horticultural Society.
In 1969, the flower arranging group separated from the Victoria Horticultural Society and became an independent club, the Victoria Flower Arrangers Guild. In 1970, the Guild held its first Christmas Show, Holiday Magic, an event which continues to be held biennially.
Over the years, novice designers have honed their skills in design through demonstrations and workshops in traditional design taught by experienced designers. Both novice and experienced designers have participated in judged and non-judged shows both within the club and at affiliated club shows such as the Lily and Iris Show, Orchid Show and Dahlia Show.
The Guild has continually integrated the latest trends in floral design into its programming. The introduction of Contemporary Design workshops has kept members up-to-date with the latest trends, using new elements and materials in design. In addition, demonstrations and workshops on duo designs, collages, Haute Couture floral jewelry, Ikebana, land art and art interpretation have supported members in pursuit of their individual interests and the expansion of their creativity.
In 2009, Land Art was successfully introduced to the public at the Coast Collective Art Centre and at the Horticultural Centre of the Pacific. The same year a Guild member created a Haute Couture Wearable Flower bracelet for the Empress of Japan during her visit to Victoria. And since 2009, members have executed floral designs for the Victoria Art Gallery House Tour with a positive response from the public.
In 2012, the Guild executed both floral and Land Art designs for BC Blooms at Government House, a celebration in honour of the Diamond Jubilee of Her Majesty Queen Elizabeth II.
And for more than 30 years, select members of the Victoria Flower Arrangers Guild, on a volunteer basis, have executed floral designs at Government House.
In 2015, following the lead of the World Association of Flower Arrangers (WAFA) which changed its name to the World Association of Floral Artists, the Victoria Flower Arrangers Guild voted to change its name to the Victoria Floral Artists Guild.